The search giant Google has released the BETA of Google Offers to take on Groupon, one of the fastest growing companies ever. Google tried to buy Groupon last November for $6 Billion and Groupon declined, resulting in Google launching their own service. Google says “Google Offers is a new product to help potential customers and clientele find great deals in their area through a daily email”.
Everyday subscribers will receive their local deal-of-the-day voucher, that they can buy within 24 hours. An example of the service would be that you would buy a $25 deal for a $50 coupon to use at that given business, which you can share with friends via Google Buzz, Twitter and Facebook. Once you receive your deal, you may purchase it through Google Checkout, and print out a copy to bring with you to the store.
Google is pushing for their NFC payment system this year, and I can see them accommodating their Offers service to work with it. Google Offers is only limited to a few areas at this point, NYC Downtown, NYC Midtown, NYC Uptown, Oakland / East Bat, Portland Oregon, and San Francisco, but no deals are available just yet.
Source: Google Offers
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